Shay Haddow is an expert coach and speaker on confidence and mindset for female athletes. As the host of the Alpha Girl Confidence Podcast, and Author of She the Confident, Shay is widely regarded for her insights on confidence and mindset by parents and coaches around the country. Her mission is to empower girl athletes to build unshakable confidence so they can live and play to their fullest potential.

After overcoming her own struggles with confidence throughout her club and collegiate soccer career, Shay knew that it was her life’s purpose to provide female athletes with the mentorship that she wished she had when she was younger. Shay has dedicated her life to empowering female athletes of all ages to uncover their greatest superpower of all, allowing them to break free from their limitations and achieve their biggest dreams, on and off the playing field. 




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